As a sales & marketing professional, Robert is creatively, conceptually and strategically resilient and he advocates a no-nonsense approach. He likes to adopt a strong narrative and an appropriate positioning to achieve optimum communication within the market. His style is characterised by his convincing communication and negotiation skills. He has worked for Grolsch, Auping and various other companies in the printing and communication industry. As CEO and manager, he was focused on improving the organisation so that people were empowered to shoulder the responsibilities and so that, ultimately, there was space for creativity.
Robert likes to operate in commercial environments in which the client is centre stage. He focuses on delivering added value in exchange for a high degree of customer satisfaction and financial results. Although he considers the achievement of commercial goals like creating profit to be important, he also likes to make time for the softer side; people and the environment should be treated with the utmost respect.
“Do not go where the path may lead, go instead where there is no path and leave a trail!”
Ralph Waldo Emerson